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WORK SAMPLES AND CASE STUDIES

A curated collection of case studies demonstrating how insight translates into strategy, starting from business challenges, uncovering audience insight, and delivering measurable growth. From CRM and performance marketing to brand storytelling, each project is built to connect, convert, and scale.

OMEGA MEDIA

Driving B2B Client Acquisition Through Data-Led Email Strategy

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[005]

Budget: Campaign budgets from $10,000+ per client

Key Components:

  • Client brief template capturing campaign objectives, budget parameters, and KPI targets

  • Professional outreach email introducing the company's proprietary APPA platform

  • Technical specifications highlighting affiliate network capabilities (35,000-40,000 installs/day capacity)

  • Quality metrics positioning (40-60% NRU, 20-30% eKYC rates)

  • Industry-specific client portfolio showcasing credibility across gaming, banking, and fintech verticals

I developed and deployed a series of cold nurture emails targeting decision-makers in banking, fintech, gaming, and e-commerce industries across APAC and EMEA. The goal was to introduce Omega Media’s performance-based mobile acquisition platform (APPA) and drive campaign meetings. I tailored messaging by vertical, clarified ROI metrics like CPI and %NRU, and embedded pitch value early to maximise meeting conversion.

Email Nurture Campaign

Hoang Giang

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Campaign Objective: Drive early stocking commitments from key B2B clients like retail giants and premium tourist locations across Vietnam.

 

Strategy: Focused on clarity, reliability, and retail-readiness to position Hoang Giang as a strategic seasonal supplier.

 

Responsibilities:

  • Coordinated with product and sales teams to confirm SKUs, pricing stability, and promotional timelines.

  • Delivered messaging aligned with our OCOP 5-star national quality standards.

  • Attached detailed catalogue + committed to post-holiday product return policy to boost trust and uptake.

 

 

Result: Contributed to early stocking agreements with supermarket systems such as Aeon, Lotte Mart, Coopmart, WinMart+, and MM Mega, ensuring shelf visibility ahead of Tet holiday sales peak.

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Social Media
&
Landing Pages

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Landing Pages

I designed and managed a set of brand storytelling landing pages to elevate product perception and cultural relevance.

Objective: Position Hoang Giang’s mung bean cakes not only as a traditional gift, but also as a symbol of prosperity, heritage, and prestige.

Execute:

  • Developed long-form content rooted in local history (e.g. King Bảo Đại legend) to create brand distinction

  • Embedded SEO keywords like “bánh đậu xanh Hải Dương” “OCOP 5 sao” and “quà Tết truyền thống” to drive organic traffic

  • Designed visual layout highlighting product benefits and storytelling headlines to draw attention and increase time on site

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Social Media

Campaign Objective: Drive sales and brand visibility during the holiday season by positioning our speciality green bean cakes as premium gifts for clients, partners, and families.

Platform: Facebook (hybrid audience)

Description (Post Caption): This post focused on emotional storytelling & product quality, presenting the gift boxes as more than snacks – symbols of appreciation. Strategic use of emojis and spacing ensured mobile readability.

Responsibilities:

  • Developed post concept and copywriting, ensuring tone and content aligned with brand voice and values (craftsmanship, heritage, modern gifting).

  • Directed photography for in-store and packaging display

  • Coordinated launch timing with showroom activations and email newsletter

Scaling International Client Acquisition
in the High-Velocity Space

A

OVERVIEW

I worked across international performance campaigns for mobile app clients, supporting growth across Asia-Pacific and European markets. The focus was not only on expanding market reach but also on establishing trust with senior decision-makers across diverse client portfolios.

B

LOCATION

Domestic clients (particularly fintech, banking, and booking clients)

International clients: APAC & EMEA (fintech, investment, and gaming clients)

C

CHALLENGE

Cutting through in the incredibly crowded fintech, banking, and iGaming markets. Cold outreach was yielding low engagement, and there was a 35% gap between our technical capabilities and how potential clients perceived our value.

D

STRATEGY

  • Developed a multi-channel nurture series targeting C-suite decision-makers based on regional audience insights. Instead of generic benefits, we led with hard ROI metrics: CPI, %NRU, and eKYC conversion rates.

  • Revamped our presentation standards, transforming complex performance data into visually compelling (AppsFlyer and Adjust), data-backed proposals using Canva, GA4, and Excel analytics.

  • Spearheaded outreach across different time zones simultaneously, tailoring messaging for the conservative banking sector in Europe while maintaining high energy for the fast-paced gaming markets in Asia. 

    • Continuous A/B testing of creatives and messaging

    • Audience segmentation to refine targeting

    • Budget reallocation towards high-performing channels

​

E

THE PAYOFF

  • Increased company reach by 30% across international markets (Asia and Europe) within five months.

  • Secured high-intent meetings with decision-makers in banking, fintech, and e-commerce.

  • Managed and optimised budgets exceeding $10,000 per campaign.

  • Achieved a 20% increase in client retention by moving from "vendor" status to "strategic partner" through transparent, data-driven reporting.

  • Improved client conversion rates by 20% through refined value propositions and targeted outreach.

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