PROFESSIONAL EXPERIENCE
Driving Measurable Growth
I’m a data-driven marketer with 4+ years of experience building and optimising campaigns that drive measurable growth. Specialised in turning audience insight into measurable growth, with proven results in improving conversion rates, optimising CRM performance, and scaling acquisition.
Hoang Giang JSC
Digital Marketing Executive
Revitalised brand presence through culturally rooted content, boosting engagement by 15% and increasing sales by 26%. Led market research to uncover audience insights, improving conversion rates by 30%. Elevated brand storytelling by highlighting heritage, strengthening both customer loyalty and distributor trust.
INTERLUNAR
Business Development Executive
Led multi-channel B2B strategies across Europe and APAC, driving a 30% boost in engagement and 25% growth in qualified leads. Optimised email workflows and design, improving deliverability to 90% and open rates by 28%. Ensured full compliance with GDPR and PDPA while scaling campaign performance.
OMEGA MEDIA
Marketing Assistant
Executed B2B email and social campaigns that expanded brand reach by 30% across Asia and Europe. Supported performance-driven media planning with data-led insights, boosting client conversion rates by 20%. Ensured compliance with Vietnam’s PDPD while delivering tailored proposals and campaign strategies aligned with client KPIs.
NATIONAL FORTUNE
Marketing Intern
Redesigned the company website to improve UX and SEO, boosting traffic by 10%. Launched a B2B-focused content strategy across LinkedIn and X to increase visibility and global engagement. Co-developed product narratives and user-first features that elevated brand perception and audience connection.
ABOUT ME
I'm a Gen-Z Marketing Executive and Media Strategist with a sharp eye for storytelling that converts. From leading events to launching multi-channel campaigns, I've learnt that great marketing isn’t just about reach but about meaning. As an ENTJ-A with a strategist’s mind and a storyteller’s soul, I'm here to craft marketing that connects, resonates, and drives growth.
WHY ME?
Driving Growth is my priority
From acquiring the right audience to optimising conversion and retention, I bring a full-funnel approach backed by testing, data, and clear strategic thinking. My experience across B2B and B2C markets allows me to adapt quickly, align with business goals, and deliver impact where it counts.
01
Strategy & Campaign Management
Translate audience insight into integrated campaigns with end-to-end campaign execution that align with business goals → +26% inbound leads
02
Performance & Acquisition
Plan and optimise paid campaigns across channels, managing budgets of $10,000+ to drive efficient growth with KPI tracking (ROAS-focused, CPA optimisation) → +20% in-app installs
03
CRM & Conversion Optimisation
Build segmented journeys and lifecycle workflows to improve engagement and lead quality: +30% conversion rate and 78% → 90% deliverability
MY IMPACT IN ACTION
+23% revenue target
by optimising full-funnel campaigns, refining audience targeting, and improving conversion journeys
+41 digital performance
by leveraging data analytics, A/B testing, and continuous campaign optimisation across paid and owned channels
+26 campaigns
from developing cross-channel strategies that connect audience insight, creative execution, and performance tracking