MY STORY
STORIES SELL, STRATEGY SCALES
I'm Tracy Dao - a Gen-Z Marketing Executive and Media Strategist with a sharp eye for storytelling that converts. Blending cultural insight with data-led strategy, I turn bold ideas into campaigns that connect, scale, and spark results. This site showcases my journey, work, and how I bring brands to life through smart strategy and soulful storytelling.
2019-2023
BSc.Hons in International Economics
University of Economics and Business, Vietnam National University
2023-2024
MA in Promotional Media: Public Relations, Advertising & Marketing
Goldsmiths, University of London
My Impact in Action
+26%
Sales growth
achieved by blending cultural storytelling with digital precision
+28%
Email open rates
refined segmentation, bold design, and strategic A/B testing
+25%
Qualified leads
Powered by insight, automation, and a touch of creative instinct
20+
Campaigns
from retail storytelling to B2B performance marketing across digital channels
THE WHY BEHIND MY WORK
I build where culture meets clarity. Rooted in Vietnam’s storytelling spirit and shaped by London’s creative pace, my work lives at the intersection of strategy, emotion, and impact.
From leading events to launching multi-channel campaigns, I've learnt that great marketing isn’t just about reach but about meaning. As an ENTJ-A with a strategist’s mind and a storyteller’s soul, I'm here to craft marketing that connects, resonates, and drives growth.
VISION
I’m inspired by where culture meets conversion and the psychology behind what makes people click, stay, and believe in a brand. From Vietnam’s storytelling roots to London’s fast-paced digital scene, I draw energy from understanding what moves audiences and turning that into strategy. Innovation, insight, and impact fuel everything I do, as marketing should be more than noise. It should mean something.
MISSION
To move marketing beyond the expected and build strategies that don’t just get seen, but get remembered. I create with intent, blending bold ideas with data and turning insights into campaigns that connect, convert, and endure.
With strategy as my foundation and creativity as my edge, I craft brand experiences that are insight-led, culturally aware, and impossible to ignore. I lead with clarity, adapt with intention, and measure success in both impact and resonance.
WORK EXPERIENCE
DIGITAL MARKETING EXECUTIVE
Revitalised brand presence through culturally rooted content, boosting engagement by 15% and increasing sales by 26%. Led market research to uncover audience insights, improving conversion rates by 30%. Elevated brand storytelling by highlighting heritage, strengthening both customer loyalty and distributor trust.
Hoang Giang JSC
BUSINESS DEVELOPMENT EXECUTIVE
Led multi-channel B2B strategies across Europe and APAC, driving a 30% boost in engagement and 25% growth in qualified leads. Optimised email workflows and design, improving deliverability to 90% and open rates by 28%. Ensured full compliance with GDPR and PDPA while scaling campaign performance.
INTERLUNAR
MARKETING ASSISTANT
Executed B2B email and social campaigns that expanded brand reach by 30% across Asia and Europe. Supported performance-driven media planning with data-led insights, boosting client conversion rates by 20%. Ensured compliance with Vietnam’s PDPD while delivering tailored proposals and campaign strategies aligned with client KPIs.
OMEGA MEDIA
MARKETING INTERN
Redesigned the company website to improve UX and SEO, boosting traffic by 10%. Launched a B2B-focused content strategy across LinkedIn and X to increase visibility and global engagement. Co-developed product narratives and user-first features that elevated brand perception and audience connection.
NATIONAL FORTUNE
EXPERTISE
Every challenge is an opportunity to innovate, and I bring a proactive, problem-solving mindset to ensure marketing efforts don’t just capture attention but create meaningful engagement and business growth.
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Clarity
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Curiosity
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Creativity
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Resilience
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Connection